Pipedrive prices at a glance
| Plan | Billed annually (per month) | Billed monthly (EU check) | Per seat per year (annual) |
|---|---|---|---|
| Lite | $14 / €14 | €24 | $168 |
| Growth | $39 / €39 | €49 | $468 |
| Premium | $59 / €59 | €79 | $708 |
| Ultimate | $79 / €79 | €99 | $948 |
On our EU check, annual billing saved €120 per Growth seat per year, and Pipedrive advertises savings of up to 42% across plans. The catch is commitment: you pay for twelve months of every seat up front.
What each Pipedrive plan includes
Every plan includes customizable pipelines, activities, data import and export, the products catalog, 24/7 live chat support, two-factor authentication and 500+ marketplace integrations. The differences are in email, automation, reporting depth and control.
| Feature | Lite | Growth | Premium | Ultimate |
|---|---|---|---|---|
| Two-way email sync (accounts per seat) | No (inbox only) | 1 | 3 | 5 |
| Email templates, open/click tracking, scheduling | No | Yes | Yes | Yes |
| Automations (per company) | No | 50 | 150 | 250 |
| Sequences (per company) | No | 5 | 25 | 50 |
| Custom fields (per company) | 30 | 100 | 300 | 500 |
| Reports (per seat) | 15 | 50 | 250 | 500 |
| Custom dashboards | No | No | Yes | Yes |
| Revenue forecasting | No | Yes | Yes | Yes |
| Custom permission sets / visibility groups | No | No | 15 | 25 |
| Phone support | No | No | Yes | Extended |
| Leads and deals per seat | 2,500 | 5,000 | 15,000 | 20,000 |
| Security alerts, audit log | No | No | No | Yes |
Add-ons that change the bill
Premium and Ultimate bundle three add-ons that cost extra on the cheaper plans. Pipedrive lists them with “starting from” prices that scale with usage, so treat these as floor prices and confirm the tier you need in the billing screen.
| Add-on | What it does | Lite / Growth | Premium / Ultimate | Starting price |
|---|---|---|---|---|
| LeadBooster | Chatbot, live chat, web forms and Prospector lead search | Paid add-on | Included | €32.50 |
| Projects | Post-sale project boards linked to deals | Paid add-on | Included | €16 |
| Smart Docs | Proposals, quotes and e-signatures | Paid add-on | Included | €32.50 |
| Campaigns | Email marketing to your Pipedrive contacts | Paid add-on | Paid add-on | €13.33 |
| Web Visitors | Identifies companies visiting your website | Paid add-on | Paid add-on | €41 |
What a small team pays per year
Licence cost only, before add-ons and taxes (euro totals are the same figures in €):
| Plan and billing | 3 seats | 5 seats | 10 seats |
|---|---|---|---|
| Lite, annual | $504 | $840 | $1,680 |
| Growth, annual | $1,404 | $2,340 | $4,680 |
| Growth, monthly (EU) | €1,764 | €2,940 | €5,880 |
| Premium, annual | $2,124 | $3,540 | $7,080 |
| Ultimate, annual | $2,844 | $4,740 | $9,480 |
To compare these totals with HubSpot, including its onboarding fees, see Pipedrive vs HubSpot pricing or enter your own team size in the CRM pricing calculator.
Which Pipedrive plan should you choose?
| Choose | If |
|---|---|
| Lite | You mainly need a shared visual pipeline and activity reminders, and email stays in your inbox. |
| Growth | Salespeople send email from the CRM, you want automated follow-up and sequences, or managers need a revenue forecast. This is the default for most teams. |
| Premium | You need custom dashboards, permission sets for different teams, phone support, or two or more of LeadBooster, Projects and Smart Docs. |
| Ultimate | You need an audit log and security alerts, higher limits, or more than 150 automations. |
How to pay less for Pipedrive
- Bill annually once the trial confirms the fit; on our EU check, monthly billing cost €10 more per Growth seat every month.
- Remove empty seats. Unassigned seats are still charged.
- Price Premium before stacking add-ons. If you would buy two of LeadBooster, Projects and Smart Docs on Growth, Premium may cost less overall.
- Start a plan lower only if you can live without its gaps. Downgrading later is easy; losing automations your team relies on is not.
Considering other options? See the best Pipedrive alternatives or the Pipedrive vs Zoho CRM comparison.
Frequently asked questions
How much does Pipedrive cost per user?
Billed annually, Pipedrive costs 14 (Lite), 39 (Growth), 59 (Premium) or 79 (Ultimate) per seat per month, in US dollars in the US and in euros in the eurozone. Billed monthly, our EU check showed €24, €49, €79 and €99. Prices exclude VAT and sales tax.
Does Pipedrive have a free plan?
No. Pipedrive offers a 14-day free trial with no credit card required, but every plan after the trial is paid. If you need a permanently free CRM, compare HubSpot, Zoho CRM and Freshsales, which all have free plans.
Which Pipedrive plan do most small teams need?
Growth. Lite has no two-way email sync, automations, sequences, email templates or tracking. Growth adds all of those plus forecasting, which covers the day-to-day follow-up work of most small sales teams.
Do you pay for unused Pipedrive seats?
Yes. Pipedrive charges per seat whether or not the seat is assigned to a user, so remove seats when someone leaves rather than leaving them empty.
Is LeadBooster included in Pipedrive?
LeadBooster (chatbot, live chat, web forms and Prospector) is a paid add-on on Lite and Growth and is included in Premium and Ultimate. Projects and Smart Docs follow the same pattern; Campaigns and Web Visitors are paid add-ons on every plan.
Sources
Prices and plan limits come from each vendor's own pricing pages and documentation, checked on the dates shown. Vendors change packaging often, so confirm the final figure in your own quote.
- Pipedrive pricing and plan comparison — checked Oct 29, 2026Checked from the EU (prices in EUR, VAT excluded). US-dollar annual prices recorded on Oct 2, 2026 showed the same figures.
- Pipedrive Support: How does pricing work in Pipedrive? — checked Oct 29, 2026
- Pipedrive Support: Usage limits in Pipedrive — checked Oct 29, 2026
- Pipedrive Support: LeadBooster add-on — checked Oct 29, 2026