The best CRM for sales teams of 5 to 20 people

Sales Hub Professional is the most complete manager toolkit on this list. It includes default and custom forecasting, sequences (5,000 per account, 500 sends per user per day), 3,000 calling minutes a month, 100 custom reports, 300 workflows, 5 playbooks and 5 lead scores.

It is also expensive: $90 per seat billed annually plus $1,500 onboarding, or $12,300 for ten reps in year one. Enterprise ($150 + $3,500) adds forecasting by team hierarchy, 12,000 calling minutes, 500 custom reports and custom objects, which matters once several managers report to a sales director. View-only seats are free, so executives can read dashboards without a paid seat.

Pipedrive is the best value for a 5–20 rep team. Growth at $39 per seat adds revenue forecasting, 50 automations and 5 sequences. For a team with a manager, though, Premium at $59 is the plan to buy: 15 visibility groups and permission sets to control who sees which deals, custom dashboards, 250 reports per seat, 150 automations and 25 sequences.

Premium also bundles LeadBooster, Projects and Smart Docs, and adds phone support. Ten reps on Premium cost $7,080 a year, against $12,300 for HubSpot Professional. Ultimate ($79) adds an audit log and security alerts.

Close is built for teams that sell by phone. Calling and email are built in, the power dialer arrives on Growth at $99 per seat billed annually, and Scale at $139 adds a predictive dialer and custom objects. Growth is also where Close's workflows, its name for sequences, become available.

That makes Close expensive for a team that mostly emails: ten reps on Growth cost $11,880 a year. For SDR teams whose day is mostly calls, having the dialer inside the CRM is the main reason to choose it.

Freshsales Pro gives every rep their own sequence allowance: 10 sequences per user and 1,000 sequence emails a day, against 5 sequences for the whole company on Pipedrive Growth at the same $39 price. Pro also includes 10 pipelines, 50 basic and 50 advanced workflows and custom reports.

Enterprise at $59 raises that to 25 sequences per user (2,000 emails a day), 25 pipelines, 100 basic and 100 advanced workflows, 5,000 bulk emails a day and 10 custom modules. AI help through Freddy is a paid add-on at $49 per 100 sessions.

Zoho CRM is the cheapest way to give a sales team cadences, AI scoring and unlimited reporting. Professional at $23 per user billed annually includes 40 cadences per module, 80 workflow rules per module (40 active), 10 pipelines, unlimited custom reports and Zia AI lead scoring and predictions.

Enterprise at $40 suits multi-team setups: 20 pipelines, 60 cadences per module, 125 workflow rules per module and 200 custom modules. Ten reps cost $2,760 a year on Professional and $4,800 on Enterprise, both far below HubSpot Professional. The trade-off is that someone has to design and maintain the configuration.

monday CRM's Pro plan pairs email sequences and mass email with 25,000 automation actions a month for €28 per seat billed yearly (€41 monthly). Standard at €17 includes 250 automation actions a month and no sequences, so sales teams should price Pro.

There is a 3-seat minimum and no free plan. We could only verify euro prices, so US buyers should confirm the dollar figure in their quote.